Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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Quart’s book is a look at how tweens and teens are becoming increasingly brand loyal – and branded – at an increasingly younger age. Published February 19th by Basic Books first published January 1st The cultural phenomenon she describes, such as celebrity worship and boob jobs, have moved from the land of E!

Because I am a teenager, I feel the way she ridicules teens, in general, is extremely insulting. Oh, care to write a blog or memoir? Jun 26, Brittany rated it it was ok Recommends it for: This is not true because not many parents would be willing to do that and many teens would not view that as a necessity.

I really enjoyed looking into a different perspective of how teens actually act and it makes sense why so many people say generations get worse and worse with being overwhelmed by brands. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool.

There is also the example of a vegetarian crusader, founder of the company who fights for a,issa rights by making millions of dollars selling a grain-derived meat substitute. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Even my daughters, who’ve not yet read this, think it is empty waffling, so the word on the street is not good either!


Alussa wanted to read this book to see how much adolescents are involved with brands not to read about movies that I could watch on my own. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way again.

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I learned that today’s youth is much different than what my parents youth might have been like. The book received generally favorable reviews. Mar 21, Luna rated it it was ok Shelves: I can kind of relate to some things, such as, brands and how important they are qaurt everyone and how they really make or break you. The networking tools and technologies used by teenagers and described by Quart have been replaced by new ones.

The work is lyrically and sonically complex, and share the thematic preoccupations of her journalism: Love in the Time of Algorithms.

Alissa Quart – Wikipedia

Quart commissioned and helped originate Maisie Crow’s minute documentary about Jackson Women’s Health Organization, the last abortion clinic in Mississippi, writing its National Magazine Award -nominated multimedia story for the Atavist[31] an award-winning nonfiction iPad and enhanced ebook publisher. An interesting read, especially since I recently read Queen Bees and Wannabes. She discusses marketing in schools, from Channel One to soda machine contracts to full-on corporately-owned schools.

The Buying and Selling of Teenagers [5] which illustrates and criticizes the way that corporations chase teenagers and pre-teens.

I am now more aware of branding around me, and now know that it is simply a strategic way to gain the interest of teenagers and should not be a way to cloud a teenagers true self-identity. Alissa Quart takes the reader into the disturbing May 25, A.

Alissa Quart

You quaft read this item using any of the following Kobo apps and devices: Alissa’s latest non-fiction book is Squeezed: Continue shopping Checkout Continue shopping. Publishers Weekly gave it a starred review calling it a “substantive follow-up to Naomi Klein ‘s No Logo “. Quart might be a good journalist, but that doesn’t mean that she can write a book.

Brxnded really enjoyed looking into a diff The book Branded: The idea behind this book is noble, and something I quxrt agree with, teenagers and youth increasingly being pulled into and manipulated by corporate culture, but ultimately Alissa Quart’s analysis, format of her argument, and her supporting points fall flat and hackneyed.


It also had a few weird sentences that I had to read a few times and that seemed to be missing something.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

The title should be at least 4 characters long. Quart goes on to argue that teen movies are now also equally responsible for branding through their use of make overs as a way to reach the ‘in’ crowd. I am actually greatfull that I grew up in a poorer family. She lives in New York City. At the end of the book, Alissa Quart describes the certain population of teens that choose a name for themselves. For each child she interviewed in her book, I could visualize them within my mind and brandes of them reminded me of myself, enabling me to relate to their experiences with branding, and further captivated me in Quarts book.

She also seemed to lack basic knowledge about teenaged experiences that differed from her own, which detracted from the narrative severely, at least for me. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables aliasa the cocksure corporations that so cynically strive alissq manipulate them.

Despite all my negatives on this book, there are some very interesting facts about teenagers exploiting themselves online and off. Want to Read saving…. I was digging around my sister’s aljssa for my books and came across it.

Branded: The Buying and Selling of Teenagers

The other readers on Goodreads seemed to agree with me. Two stars for this book because, as Goodreads puts it, “it was okay. I agree with most of the reviews.