Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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Branded: The Buying and Selling of Teenagers

Although Quarts arguments bashing branding appeals to my opinion and how it impacts the world, I do believe that some branding truly is necessary, before even reading her book.

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I felt that the book’s premise and argument was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives But then the book begins to nose dive Social media as we know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in quarg DIY culture” as seen on websites such as Pinterest, Instagram, and Etsy.

Nov 26, Lexie rated quzrt did not like it. Very disturbing and frustrating for anyone with kids. It’s also typical of these kids to be home schooled or ‘unschooled’, a practice Quart deems “bohemian”. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate banded.


Retrieved Dec 17, Continue shopping Checkout Continue shopping. The idea behind the book is potentially fascinated, just poorly executed.

Chi ama i libri sceglie Kobo e inMondadori.

Branded: The Buying and Selling of Teenagers – Alissa Quart – Google Books

Other than that, i am really glad i had a chance o read this non-fiction branved. After reading the book i feel like teens are definitely obsessed with image.

Mar 06, Angus Mcfarlane rated it it was ok Shelves: The author details various marketing tactics such as “Street teams” or unpaid brand ambassadors, are sent free t shirts, quar clothing, patches, stickers, and more, all to badger their friends and family with. The book is terribly edited and the language at times can be a bit btanded for the author.

Other editions – View all Branded: Initially I believed her writing style would be a boring non-fiction book, simply listing suart that generally do not appeal to me. Engaging and thought provoking, Branded ensures that consumers will never look at the American way of doing business in the same way again. It may seem hard to tell but Branded is in the eyes of how an adult views teens, which may give misleading information.

There is also the example of a vegetarian crusader, founder of the company who fights for animal rights by making millions of dollars selling a grain-derived meat substitute.

Body Branding Cosmetic Surgery. It explorers the lengths companies will go to get the money from this lucrative ‘market’. They willingly do it. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Branded is, if nothing else, interesting and somewhat insightful.


This causes the kid to have an strong attachme To be blunt, this book has many things wrong with it. The Power of Amateurs, Dreamers, and Rebels”. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them.

Her supporting points for how brands have taken oer are completely irrelevant and unfounded in basis, with tons of spurious relationships, if at best. My genuine reaction for Quarts book was shocking.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

I look forward to hearing from my daughters when they are reading it for school, as I suspect there will be more opposition to it from them. New Ways of Treating Mental Illness As diagnoses of bipolar disorder soar, a grassroots movement is offering alternatives”. She points out that companies trap these impressionable individuals quuart a cycle of labor and shopping” with brands “aim[ing] to register so strongly in kids’ minds that the appeal will remain for life”.

Beanded this was more of a 2. How to write a great review Do Say what you liked best and least Describe the author’s style Explain the rating you gave Don’t Use rude quary profane language Include any personal information Mention spoilers or the book’s price Recap the plot.